Dubai, UAEGCC & META
I’m Samar Shaarawy, a Dubai-based social media strategist and senior account leader with 12+ years of experience building integrated content, social media and client programmes for leading brands across the GCC.
SOCIAL MEDIA STRATEGY
CONTENT STRATEGY
CLIENT LEADERSHIP
CREATIVE DIRECTION
GCC & META
INFLUENCER MARKETING
BRAND STRATEGY
COMMUNITY & REPUTATION
SOCIAL MEDIA STRATEGY
CREATIVE DIRECTION
CLIENT LEADERSHIP
CONTENT STRATEGY
INFLUENCER MARKETING
SOCIAL MEDIA STRATEGY
BRAND STRATEGY
COMMUNITY & REPUTATION
GCC & META
EXPERIENCE & EXPERTISE
- 12+ years of experience
- 10+ regional & global client accounts
%
CLIENT LEADERSHIP
%
STRATEGY & INSIGHT
%
CONTENT & CULTURE
My Core expertise
12+ YEARS OF STRATEGY, LEADERSHIP AND BRAND GROWTH.
I’m a Dubai-based social media strategist and senior account leader with 12+ years of experience leading integrated communications, content programmes and client relationships across the GCC.
From senior client leadership to hands-on creative direction, I help brands turn audience insight, cultural relevance and strong ideas into measurable growth.
What I do
Strategy that connects.
Content that makes an impact.
Strategy & planning
Social and content strategies, audits and platform playbooks built around your business goals.
Explore strategy →Content & execution
Platform-native ideas, hooks and scripts, with creative and production coordination from brief to delivery.
Explore content →Insights & listening
Audience understanding, social listening and performance reporting that guide better decisions.
Explore insights →Consulting & team support
Senior guidance, creator partnerships, community frameworks and practical team training.
Explore support →SELECTED WORK
Strategy Backed by Real Results
10 +
Regional and global client accounts led across social, content and integrated campaigns.
200 %
Etihad Rail: 200%+ growth against agreed KPIs, achieved almost entirely through organic content.
12 +
Leading social media, content and client relationships for major brands across GCC and META.
HOW I WORK
FROM FIRST CONVERSATION TO
ONGOING GROWTH.
DISCOVERY CALL
Understanding your brand, goals and current challenges.
STRATEGY
Building a clear roadmap around your audience, platforms and objectives.
EXECUTION
Turning strategy into content through ideation, scripting and production.
ONGOING PARTNERSHIP
Using consultation, insights and reporting to keep your social presence evolving.
READY TO BUILD A STRONGER
SOCIAL MEDIA PRESENCE?
LET'S TALK ABOUT YOUR BRAND, YOUR GOALS, AND HOW THE RIGHT SOCIAL MEDIA STRATEGY CAN HELP YOU GROW.
Selected client work
Ideas shaped for each audience
Samsung Gulf
Galaxy S26 Ultra · Gen Z launch content
I led trend-native creative concepts, scripting, casting and production, with close client coordination.
The organic-led launch content achieved strong engagement and watch time, helping secure a project extension.
View sample content ↗Etihad Rail
Always-on content & flagship campaigns
I owned always-on content and campaigns including Women’s Day and the Global Rail Annual Event, balancing cultural relevance with a government-facing mandate.
Delivered 200%+ growth against agreed KPIs, almost entirely organically.
View sample content ↗Emarat
Organic content for a national energy brand
I led creative concepts and stakeholder approvals, shaping a distinctive social presence across retail energy and corporate storytelling.
Content achieved strong organic engagement without paid media support.
View sample content ↗