About Us

I’m Samar Shaarawy, a social media strategist and senior account leader with 12+ years across the GCC. I connect audience insight, culturally relevant content and client leadership to help brands build lasting relationships.

How I lead

Audience-led strategy
Culturally relevant content
Senior accountability

Client & commercial leadership

I own senior and C-level relationships, manage budgets and forecasting, and align strategy with client goals. Clear communication and accountability guide each engagement.

Teams & delivery

I lead creative, production and cross-functional teams from brief to delivery. My work covers partner coordination, resourcing and consistent execution across markets.

Content & cultural relevance

I shape content around the audience, platform and business objective. Native Arabic and fluent English support work for Gulf audiences, balancing creative distinctiveness with brand safety.

Experience & background

BBA in Marketing · Cape Breton University
Arabic · native | English · fluent
12+ years across regional & global brands

Let’s work together

Chain Reaction · February–July 2026

Associate Director, Social Media & Content Strategy. Led strategy and teams for Samsung Gulf, AliExpress and Everwell, connecting creative direction, client leadership and measurable growth.

Fosforic · March 2025–February 2026

Social Media & Content Strategy Lead, consulting. Developed content direction and social strategies, supporting a 25% increase in engagement.

Agency experience · 2014–2025

Senior Social Media Account Manager at Seven Media and TBWA\RAAD across 2022–March 2025. Earlier roles at Wavemaker, Memac Ogilvy and MediaCom (2014–2020) built a foundation in strategy, account leadership and integrated delivery.