SAMAR
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samarshaarawy

Samar Shaarawy · Social media strategist and senior account leader. Dubai, UAE · GCC & META. Strategy, content and consulting for brands and teams.

Social media services built around your goals

Samar Shaarawy

Strategy · Content · Leadership

Clear direction. Relevant content.
Confident delivery.

I help brands and teams turn business goals into social strategies and content that connect with their audiences. Each engagement combines senior guidance with practical tools for execution across the GCC and META.

01 / STRATEGY

Strategy & planning

Build a clear foundation for your social presence.

  • Social media and content strategy
  • Channel and content audits
  • Content pillars, frameworks and platform playbooks
02 / INSIGHTS

Insights & social listening

Understand what your audience needs and where your brand can grow.

  • Social listening and audience insights
  • Performance reporting and analytics
  • Recommendations that guide the next decision
03 / CONTENT

Content ideation & execution

Turn strategy into platform-native ideas, from the first hook to the final piece.

  • Creative concepts and content planning
  • Hooks, scripts and messaging
  • Content execution and production coordination
04 / CONSULTING

Ongoing strategic consulting

A senior sounding board for your team, with a minimum three-month engagement.

  • Monthly: one strategic session plus email support
  • Weekly: regular guidance with priority support
  • Direction, feedback and optimisation as your needs evolve
05 / CREATORS

Creator & influencer partnerships

Find partners who fit your brand, audience and campaign goals.

  • Creator sourcing and vetting
  • Campaign planning and coordination
  • Influencer campaign management
06 / COMMUNITY

Community & reputation

Build a consistent, considered approach to audience conversations.

  • Community management setup and guidance
  • Response frameworks and brand reputation support
  • Crisis communication support
07 / TEAMS

Team capability & training

Equip your team to deliver with clarity and confidence.

  • Practical social media workshops
  • Tailored team training
  • Onboarding and working frameworks
LAUNCH PACKAGE

Start with a joined-up plan

Combine social strategy, a first batch of content and one month of consultation in a scoped launch package.

Enquire about a tailored bundle →

How we work

From the first conversation
to ongoing progress

01

Discovery

A 30–45 minute conversation to understand your goals, audience and current challenges.

02

Strategy

Agree the direction, deliverables, platforms and measures of success.

03

Execution

Bring the plan to life through content, collaboration and coordinated delivery.

04

Ongoing support

Review performance and refine the approach as the brand and audience evolve.

Let’s scope the right support

Fees are tailored to the platforms, timeline, deliverables and team support required. Choose a focused project, a launch package or ongoing consultation.

Quoted fees exclude VAT, production costs and third-party fees unless specifically agreed.

Discuss your project ↗